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International Marketing

Vasudeva,P.K.

International Marketing by P.K.Vasudeva - 2nd ed - New Delhi Excel Books 2004 - xix,571 p. 24cm

Includes Glossary, Bibliography and Index

Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing

ISBN: 8174463879 8174463887 325.00

Subjects--Topical Terms:
Management
Marketing Management
Marketing Management-International

Dewey Class. No.: 658.8 / VAI

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