Services marketing People,technology, strategy
Lovelock, Christopher
Services marketing People,technology, strategy byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 5th ed - New Delhi Pearson education 2006. - xvi,594p. 26cm.
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
8177584502 Rs.399.00
Marketing
Marketing management
Services marketing
658.8 LOS
Services marketing People,technology, strategy byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 5th ed - New Delhi Pearson education 2006. - xvi,594p. 26cm.
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
8177584502 Rs.399.00
Marketing
Marketing management
Services marketing
658.8 LOS