Marketing Real people, real choices
Solomon, Micheal R.
Marketing Real people, real choices by Micheal R. Solomon and Elnora W. Stuart - 3rd ed - Delhi Pearson Education (Singapore) Pte.Ltd. 2003 - 650p. 28c.m.
Includes appendix, notes, glossary crerdits,and index.
virtual value: welcome to the world of marketing, Strategic planning: making choices in a wired world, Decision making in the nwe era of marketing: ethics and the marketing enviropnment, Think globally and act locally: marketing in a multin ational environment, Marketing information and research, Consumer behaviour and peer to peer e-commerce, Business to business markets and B2B e-commerce, Target marketing strategies and customer relationship management, creating the product, Managing the product, Marketing what isn't there: intangibles and services, Pricing the product, Pricing methods, Promotional strategy, interactive marketing, and database marketing, Public relations, sales promotion, and personal selling, Value chain management, Offline ertailing and B2C e-commerce
8129709996 Rs.395.00
Marketking
Management
E-commerce
658.8 / SOM
Marketing Real people, real choices by Micheal R. Solomon and Elnora W. Stuart - 3rd ed - Delhi Pearson Education (Singapore) Pte.Ltd. 2003 - 650p. 28c.m.
Includes appendix, notes, glossary crerdits,and index.
virtual value: welcome to the world of marketing, Strategic planning: making choices in a wired world, Decision making in the nwe era of marketing: ethics and the marketing enviropnment, Think globally and act locally: marketing in a multin ational environment, Marketing information and research, Consumer behaviour and peer to peer e-commerce, Business to business markets and B2B e-commerce, Target marketing strategies and customer relationship management, creating the product, Managing the product, Marketing what isn't there: intangibles and services, Pricing the product, Pricing methods, Promotional strategy, interactive marketing, and database marketing, Public relations, sales promotion, and personal selling, Value chain management, Offline ertailing and B2C e-commerce
8129709996 Rs.395.00
Marketking
Management
E-commerce
658.8 / SOM