Marketing management
Saxena, Ranjan
Marketing management by Ranjan Saxena - 2nd ed. - New Delhi Tata McGraw-Hill Publishing Company Limited 2002. - xv,669p. 24cm
Includes index.
Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing
007047401X Rs.325.00
MARKETING
MARKETING MANAGEMENT
658.8 SAM
Marketing management by Ranjan Saxena - 2nd ed. - New Delhi Tata McGraw-Hill Publishing Company Limited 2002. - xv,669p. 24cm
Includes index.
Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing
007047401X Rs.325.00
MARKETING
MARKETING MANAGEMENT
658.8 SAM