Fundamentals of Marketing
Stanton, William J.
Fundamentals of Marketing by William J. Stanton, Michael J.Etzel,and Bruce J. Walker - 10th ed - New york McGraw-Hill, INC. 1994 - xxviii,697p. 25c.m. - McGraw-Hill series in marketing .
Include bibliographical references and index
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
9780071135618 Rs. 225.00 0071135618
Modern marketing
Marketing Management
658.8 / STF
Fundamentals of Marketing by William J. Stanton, Michael J.Etzel,and Bruce J. Walker - 10th ed - New york McGraw-Hill, INC. 1994 - xxviii,697p. 25c.m. - McGraw-Hill series in marketing .
Include bibliographical references and index
Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort
9780071135618 Rs. 225.00 0071135618
Modern marketing
Marketing Management
658.8 / STF