Application exercises in Marketing The Indian context

Kumar, S Ramesh

Application exercises in Marketing The Indian context by S Ramesh Kumar - New Delhi Vikas Publishing House Pvt Ltd 2000 - viii,165p. 22 cm.

Includes bibliography and indexes

Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy

8125908986 Rs. 85.00


Marketing--India
Marketing strategy
Advertising

658.800954 / KOA
Copyright © 2018 Heramba Chandra College | Data Sharing License CC-BY-NC-ND | Powered by Koha | Customised by Bengal Library Association
Visitors Count