Managing Indian brands Marketing concepts and strategies

Kumar, S Ramesh

Managing Indian brands Marketing concepts and strategies by S Ramesh Kumar - 2nd ed - New Delhi Vikas Publishing House Pvt Ltd 2002 - xii,356p. 24.5cm.

Includes bibliography and indexes

Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy

8125913084 Rs. 180.00


Marketing--India
Marketing strategy

658.827 / KUM
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