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Marketing Management Text and cases

Rajagopal

Marketing Management Text and cases by Rajagopal - New Delhi Vikas Publishing House Pvt. Ltd. 2000 - xvii,303p. 24.5c.m.

Includes Indexes

Conceptualisation, Marketing management process, Consumer behaviour, Marketing mix, Organisation, control and strategy building, Services marketing,Supply chain management and physical distribution, Sales management, retailing and wholesaling, Activity scheduling in marketing, Advertising management, Marketing research.

ISBN: 8125907734 Rs.165.00

Subjects--Topical Terms:
Management
Marketing Management

Dewey Class. No.: 658.8 / RAM

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