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Brand management The Indian context

Moorthi, Y.L.R.

Brand management The Indian context - New Delhi Vikas Publishing House Pvt. Ltd. 2003 - xi,171p. 24.5cm

Includes index

Brand success, Brand equity, Brand extension, Brand personality, Brand repositioning,

ISBN: 8125914277 Rs150.00

Subjects--Topical Terms:
Marketing
Management
Brand management--India

Dewey Class. No.: 658.827 / MOB

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