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Services marketing the Indian perspective

Shanker, Ravi

Services marketing the Indian perspective by Ravi Shanker - New Delhi Excel Books 2002 - xvi,656p. 24.5cm.

Services marketing:conceptual issues, Tourism and travel services, Transportation and logistic services, Financial services, Information technology and communication services, Media services marketing, health care services, Professional services, Education and extension services, public services.

ISBN: 9788174462671 Rs.350.00

Subjects--Topical Terms:
Marketing
Services marketing
Services marketing--India

Dewey Class. No.: 658.91 SHS

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