Services marketing
Apte, Govind
Services marketing by Govind Apte - New Delhi Oxford University press 2004 - xi, 440p. 24 cm.
Includes appendices.
Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.
9780195667585 Rs.315.00 0195667581
MARKETING
MARKETING RESEARCH
CONSUMER BEHAVIOUR
SERVICES MANAGEMENT
658.81 / APS
Services marketing by Govind Apte - New Delhi Oxford University press 2004 - xi, 440p. 24 cm.
Includes appendices.
Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.
9780195667585 Rs.315.00 0195667581
MARKETING
MARKETING RESEARCH
CONSUMER BEHAVIOUR
SERVICES MANAGEMENT
658.81 / APS