Product management
Anandan, C
Product management by C Anandan - Chennai, Vijay Nicole Imprints Private Limited 2007 - xiv, 251p. 24cm
Includes index
Classification of new products, New products' success and failure, New product development process, Concept development and statistical tools used, Idea screening, Concept testing, Test marketing, Product launch and commercialization, Diffusion of innovation and adoption process, Product life cycle, Product mix, Brand naming strategies, Brand identity, Brand image, Brand personality, Brand positioning and repositioning, Brand loyalty, Brand equity, Line extension, Brand extension, Competitive strategies for local and multinational brands, Strategies against private labels, Portfolio models to analyze brands and business entities, Brand harvesting, Recent developments in brand management.
9788182091665 8182091667 Rs.250.00
Management
Product management
Brand management
658.56 ANP
Product management by C Anandan - Chennai, Vijay Nicole Imprints Private Limited 2007 - xiv, 251p. 24cm
Includes index
Classification of new products, New products' success and failure, New product development process, Concept development and statistical tools used, Idea screening, Concept testing, Test marketing, Product launch and commercialization, Diffusion of innovation and adoption process, Product life cycle, Product mix, Brand naming strategies, Brand identity, Brand image, Brand personality, Brand positioning and repositioning, Brand loyalty, Brand equity, Line extension, Brand extension, Competitive strategies for local and multinational brands, Strategies against private labels, Portfolio models to analyze brands and business entities, Brand harvesting, Recent developments in brand management.
9788182091665 8182091667 Rs.250.00
Management
Product management
Brand management
658.56 ANP