Services marketing
Venugopal, Vasanti
Services marketing by Vasanti Venugopal and Raghu V.N. - Mumbai Himalaya Publishing House 2001 - 321p. 24cm.
Includes index, references
Services marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services.
9789350515068 Rs.275.00
Marketing
Services marketing
Services marketing--India
658.8 V569R
Services marketing by Vasanti Venugopal and Raghu V.N. - Mumbai Himalaya Publishing House 2001 - 321p. 24cm.
Includes index, references
Services marketing, Classification of services, Services marketing management, Strategic planning, Managing demand and supply, Consumers in service industry, Service marketing mix, Service product, Pricing in services, Service promotion, Place in service, People in services, Service process, Physical evidence, Organising for service marketing, Marketing strategy in services, Managing service quality, Managing service competition, Globalisation of services, Marketing of services.
9789350515068 Rs.275.00
Marketing
Services marketing
Services marketing--India
658.8 V569R