Normal view MARC view ISBD view

Taxmann's advertising planning & decision making

Sharma, Kavita

Taxmann's advertising planning & decision making by Kavita Sharma - New Delhi Taxmann Publications (P.) Ltd. 2011 - xvii,373p. 24 cm.

Includes Index

Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,

ISBN: 9788171949427 Rs.345.00

Subjects--Topical Terms:
Management
Marketing communication
Advertising
Media

Dewey Class. No.: 659.111 / Sh23

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)