Taxmann's advertising planning & decision making
Sharma, Kavita
Taxmann's advertising planning & decision making by Kavita Sharma - New Delhi Taxmann Publications (P.) Ltd. 2011 - xvii,373p. 24 cm.
Includes Index
Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,
9788171949427 Rs.345.00
Management
Marketing communication
Advertising
Media
659.111 / Sh23
Taxmann's advertising planning & decision making by Kavita Sharma - New Delhi Taxmann Publications (P.) Ltd. 2011 - xvii,373p. 24 cm.
Includes Index
Introduction to advertising, Marketing communication, Integrated marketing communication, Advertising-its meaning, nature and importance , Types of advertising, Idengtification of target audience, Advertising objectives, Setting of advertising budget, Message development, Message execution, Media decision, Media types, Advertising agency, Evaluating advertising effectiveness, Ethical and legal aspects of advertising,
9788171949427 Rs.345.00
Management
Marketing communication
Advertising
Media
659.111 / Sh23