Marketing strategy a decision-focused approach
Walker, Orville C.
Marketing strategy a decision-focused approach by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche - 5th ed - New Delhi Tata McGraw Hill Education Private Limited 2006 - 346p. 25cm
Includes index
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
9780070611436 0070611432 Rs.395.00
Marketing
Management
658.83 Wa151
Marketing strategy a decision-focused approach by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche - 5th ed - New Delhi Tata McGraw Hill Education Private Limited 2006 - 346p. 25cm
Includes index
Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
9780070611436 0070611432 Rs.395.00
Marketing
Management
658.83 Wa151