Retail management
Bajaj, Chetan.
Retail management Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava. - 2nd ed. - Delhi ; Oxford Oxford University Press 2010. - xix, 772 p. ill. 24 cm. - Oxford higher education .
Previous ed.: 2005.
Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.
9780198061151 (pbk.) 0198061153 (pbk.)
MANAGEMENT
RETAIL TRADE
658.870954 BAR
Retail management Chetan Bajaj, Rajnish Tuli, Nidhi Varma Srivastava. - 2nd ed. - Delhi ; Oxford Oxford University Press 2010. - xix, 772 p. ill. 24 cm. - Oxford higher education .
Previous ed.: 2005.
Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.
9780198061151 (pbk.) 0198061153 (pbk.)
MANAGEMENT
RETAIL TRADE
658.870954 BAR