Brand positioning strategies for competitive advantage
Sengupta, Subroto
Brand positioning strategies for competitive advantage by Subroto Sengupta - 2nd ed - New Delhi McGraw Hill Education (India) Private Limited 2005 - xxi, 682p. 25.5 cm.
Includes Epilogue, Credits and Indexes
The positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits
9780070581593 Rs.525.00 0070581592
MARKETING
MANAGEMENT
BRAND MANAGEMENT
BRAND EQUITY
658.827 / SEB
Brand positioning strategies for competitive advantage by Subroto Sengupta - 2nd ed - New Delhi McGraw Hill Education (India) Private Limited 2005 - xxi, 682p. 25.5 cm.
Includes Epilogue, Credits and Indexes
The positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits
9780070581593 Rs.525.00 0070581592
MARKETING
MANAGEMENT
BRAND MANAGEMENT
BRAND EQUITY
658.827 / SEB