Fundamentals of marketing management and human resource management [CBCS Semester - II]
Dhar, Pranam
Fundamentals of marketing management and human resource management [CBCS Semester - II] by Pranam Dhar, Monalisa Maity and Bidhan Baidya - Kolkata International Publishing House 2018 - xxii, 366p. ; 23.5 cm.
Includes bibliography and glossary.
Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
9788182111417 Rs.280.00
Management--Marketing management
Commerce
Human resource management
658.8 / DHF
Fundamentals of marketing management and human resource management [CBCS Semester - II] by Pranam Dhar, Monalisa Maity and Bidhan Baidya - Kolkata International Publishing House 2018 - xxii, 366p. ; 23.5 cm.
Includes bibliography and glossary.
Introduction -- Consumer behaviour and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments -- Human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
9788182111417 Rs.280.00
Management--Marketing management
Commerce
Human resource management
658.8 / DHF