Marketing management and human resource management [CBCS Semester - II]
Gangopadhyay, Padmalochan
Marketing management and human resource management [CBCS Semester - II] by Padmalochan Gangopadhyay and Nimai Bagchi - Kolkata Dey Book Concern 2018 - [xvi], 230p. ; 24 cm.
Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
Rs.150.00
Management--Marketing management
Commerce
Human resource management
658.8 / GAM
Marketing management and human resource management [CBCS Semester - II] by Padmalochan Gangopadhyay and Nimai Bagchi - Kolkata Dey Book Concern 2018 - [xvi], 230p. ; 24 cm.
Introduction to marketing -- Consumer behaviour and marketing segmentation -- Product -- Pricing, distribution channels and physical distribution -- Promotion and recent developments of marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
Rs.150.00
Management--Marketing management
Commerce
Human resource management
658.8 / GAM