Entrepreneurship new venture creation

Holt, David H.

Entrepreneurship new venture creation by David H. Holt - New Delhi Prentice -Hall of India Private Limited 1992 - xix, 553p. 24 cm.

Includes appendix, glossary and index.

Entrepreneurship and free enterprise Entrepreneurship and new venture opportunities Entrepreneurship and innovation Small business and corporate Entrepreneurship: contrasting enterprises A model for new ventures: feasibility planning Product and service concepts for new ventures The product concept and commercial opportunities Product protection: patents, trademarks and copyrights Services: the human side of enterprise Marketing and new venture development Marketing research for new ventures Marketing: function and strategies International markets: new venture opportunities Organizing and financing the new venture The entrepreneurial team and business formation Business acquisition and franchising Financial resources for new ventures Managing growth and transition

8120312813 Rs.175.00 9788120312814


ECONOMICS
VENTURE CAPITAL
ENTREPRENEURSHIP

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