Product Management in India (Record no. 1259)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | আন্তর্জাতিক মান পুস্তক সংখ্যা | |
|---|---|
| ISBN | আই এস বি এন | 812031252X |
| Printed price | মুদ্রিত মূল্য | Rs.175.00 |
| 040 ## - CATALOGING SOURCE | সূচিকরণের উৎস | |
| Original cataloging institute | মূল সূচিকরণকারী প্রতিষ্ঠান | HCCL |
| 041 ## - LANGUAGE CODE | ভাষা সংকেত | |
| Language | ভাষা | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | ডিউই দশমিক বর্গীকরণ সংখ্যা | |
| Classification Number | বর্গসংখ্যা | 658.500954 |
| Item number | পদাঙ্ক | MAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | মুখ্য সংলেখ - ব্যক্তিনাম | |
| Personal name | ব্যক্তিনাম | Majumdar, Ramanuj |
| 245 ## - TITLE STATEMENT | আখ্যা বিবরণী | |
| Title | আখ্যা | Product Management in India |
| Statement of responsibility | দায়িত্বের বিবরণ | by Ramanuj Majumdar |
| 250 ## - EDITION STATEMENT | সংস্করণ ক্ষেত্র | |
| Edition statement | সংস্করণ | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | প্রকাশনা বা পরিবেশনা ক্ষেত্র | |
| Place of publication | প্রকাশ স্থান | New Delhi |
| Name of publisher | প্রকাশকের নাম | Prentice-Hall of India Private Limited |
| Date of publication | প্রকাশ কাল | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | বাহ্যিক বিবরণ | |
| Page number | পৃষ্ঠা সংখ্যা | xvi, 347p. |
| Other physical details | অনান্য বাহ্যিক খুঁটিনাটি | 24.5cm. |
| 500 ## - GENERAL NOTE | সাধারণ টীকা | |
| General note | সাধারণ টীকা | Includes epilogue and index. |
| 505 ## - FORMATTED CONTENTS NOTE | বিন্যাসিত সূচীসংক্রান্ত টীকা | |
| Formatted contents note | বিন্যাসিত সূচীসংক্রান্ত টীকা | Pt I: The Macro Perspective Ch 1- The Indian Market: emerging panirama Ch 2- Assessing new Competition and Strategic Response Ch 3- Product Management- a preview Pt II: Product Management- The Conceptual Issues Ch 4- Branding Ch 5- Market Segmentation Ch 6- Positioning and Differentiation Strategies Ch 7- New Product Planning Ch 8- Distribution Channels: Structure and Strategy Ch 9- Advertising Planning Ch 10-Pricing Concepts and Strategies Ch 11-Sales Management Ch 12-Marketing Research Pt III: Product Market Analysis Ch13- Toilet Soaps Ch 14- Shampoos Ch 15- Cosmetics Ch 16- Wrist Watches Ch 17- Refrigerator Ch 18- Television Ch 19-Washing Machines Ch 20- Two Wheelers Ch 21- Passenger Cars Ch 22- Lubricants Ch 23- Paints Ch 24- Air-Conditioners Ch 25- Personal Computer Ch 26- Credit Cards Ch 27- New Challenges for Marketers in India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - প্রাসঙ্গিক বিষয় | |
| Topical term | প্রাসঙ্গিক বিষয় | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - প্রাসঙ্গিক বিষয় | |
| Topical term | প্রাসঙ্গিক বিষয় | Product Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | অতিরিক্ত সংলেখ উপাদানসমূহ (কোহা) | |
| Item type | পদপ্রকার | Books |
| Withdrawn status | Classification scheme | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired in the integrated library management system | Total Checkouts | Call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10188 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10189 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10190 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10173 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10174 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 10/03/2017 | 658.500954 M289 | c10351 | 10/03/2017 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | 24-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | 505-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | 506-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | 552-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | R1375-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | R1376-7 | 16/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 16/08/2016 | 658.500954 MAP | 6947 | 16/08/2016 | Books |