Consumer Behaviour (Record no. 1360)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | আন্তর্জাতিক মান পুস্তক সংখ্যা | |
|---|---|
| ISBN | আই এস বি এন | 9788174466440 |
| Printed price | মুদ্রিত মূল্য | Rs.375.00 |
| 040 ## - CATALOGING SOURCE | সূচিকরণের উৎস | |
| Original cataloging institute | মূল সূচিকরণকারী প্রতিষ্ঠান | HCCL |
| 041 ## - LANGUAGE CODE | ভাষা সংকেত | |
| Language | ভাষা | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | ডিউই দশমিক বর্গীকরণ সংখ্যা | |
| Classification Number | বর্গসংখ্যা | 658.8342 |
| Item number | পদাঙ্ক | Ba321K |
| 100 ## - MAIN ENTRY--PERSONAL NAME | মুখ্য সংলেখ - ব্যক্তিনাম | |
| Personal name | ব্যক্তিনাম | Batra, Satish K. |
| 245 ## - TITLE STATEMENT | আখ্যা বিবরণী | |
| Title | আখ্যা | Consumer Behaviour |
| Sub-title | উপাখ্যা | Text and Cases |
| Statement of responsibility | দায়িত্বের বিবরণ | by Satish K Batra and S.H.H. Kazmi |
| 250 ## - EDITION STATEMENT | সংস্করণ ক্ষেত্র | |
| Edition statement | সংস্করণ | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | প্রকাশনা বা পরিবেশনা ক্ষেত্র | |
| Place of publication | প্রকাশ স্থান | New Delhi |
| Name of publisher | প্রকাশকের নাম | Excel Books |
| Date of publication | প্রকাশ কাল | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | বাহ্যিক বিবরণ | |
| Page number | পৃষ্ঠা সংখ্যা | xxi, 546p. |
| Other physical details | অনান্য বাহ্যিক খুঁটিনাটি | 24 cm. |
| 500 ## - GENERAL NOTE | সাধারণ টীকা | |
| General note | সাধারণ টীকা | Includes Glossary, Bibliography, and Index |
| 505 ## - FORMATTED CONTENTS NOTE | বিন্যাসিত সূচীসংক্রান্ত টীকা | |
| Formatted contents note | বিন্যাসিত সূচীসংক্রান্ত টীকা | Pt 1: Ch 1- Consumer Behaviour and its Applications Ch 2- Consumer Research Ch 3- Market Segmentation Pt 2: Ch 4- Consumer Motivation Ch 5- Consumer Personality Ch 6- Consumer Perception Ch 7- Consumer Learning, Memory and Involvement Ch 8- Consumer Attitudes Ch 9- Attitude Change Strategies Ch 10-Marketing Communications Process Pt 3: Ch 11- Consumer and Cultural Influences Ch 12- Social Class Influences and Consumer Behaviour Ch 13- Group Influences and Consumer Behaviour Ch 14- Household Decision-Making Ch 15- Communications within Group and Opinion Leadership Ch 16- Innovations and The Diffusion Process Pt 4: Ch 17- Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) Ch 18- Consumer Decision Process- Situational Influences Ch 19- Consumer Decision Process- Problem Recognition Ch 20- Consumer Decision Process- Information Search Ch 21- Consumer Decision Process- Evaluation of Alternatives and Selection Ch 22- Consumer Decision Process- Outlet Selection Ch 23- Consumer Decision Process- Post-purchase Action Pt 5: Ch 25- Organisational Buyer Behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - প্রাসঙ্গিক বিষয় | |
| Topical term | প্রাসঙ্গিক বিষয় | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - প্রাসঙ্গিক বিষয় | |
| Topical term | প্রাসঙ্গিক বিষয় | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্যক্তিনাম | |
| Personal name | ব্যক্তিনাম | Kazmi, S.H.H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | অতিরিক্ত সংলেখ উপাদানসমূহ (কোহা) | |
| Item type | পদপ্রকার | Books |
| Withdrawn status | Classification scheme | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired in the integrated library management system | Total Checkouts | Call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 30/08/2016 | 658.8342 Ba321K | c14366 | 30/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 30/08/2016 | 658.8342 Ba321K | c14367 | 30/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 30/08/2016 | 658.8342 Ba321K | c14368 | 30/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 30/08/2016 | 658.8342 Ba321K | c14369 | 30/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Central Library | HCC Central Library | General Stacks | 30/08/2016 | 658.8342 Ba321K | c14370 | 30/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 31/08/2016 | 658.8342 BAC | 5302-8 | 31/08/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 6418-8 | 01/09/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 5299-8 | 01/09/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 5303-8 | 01/09/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 5301-8 | 01/09/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 5300-8 | 01/09/2016 | Books | |||
| Dewey Decimal Classification | HCC Seminar Library | HCC Seminar Library | General Stacks | 01/09/2016 | 658.8342 BAC | 6417-8 | 01/09/2016 | Books |