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Retail management : a strategic approach / by Barry Berman, Joel R. Evans, Patrali Chatterjee and Ritu Srivastava
By: Berman, Barry.
Contributor(s): Evans, Joel R | Chatterjee, Patrali | Srivastava, Ritu.
Material type:
TextPublisher: Noida : Pearson India Education Services Pvt. Ltd., 2018.Edition: 13th ed.Description: xxviii, 722p. 28 cm.ISBN: 9789332587694.Subject(s): COMMERCE | MANAGEMENTDDC classification: 658.87
Contents:
Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
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HCC Central Library General Stacks | 658.87 BER (Browse shelf(Opens below)) | Available | 15695 | |
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Books
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HCC Central Library General Stacks | 658.87 BER (Browse shelf(Opens below)) | Available | 15696 |
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| 658.87 B169 Retail management | 658.87 B169 Retail management | 658.87 BER Retail management a strategic approach | 658.87 BER Retail management a strategic approach | 658.87 Co831 Marketing Channels | 658.87 Co831 Marketing Channels | 658.87 D26 Taxmann's Mall Management with Case Studies |
Includes appendix, glossary, and index.
Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together
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