Marketing Management : text and cases / by S.H.H.Kazmi
By: Kazmi,S.H.H.
Material type:
TextPublisher: New Delhi : Excel Books, 2012.Description: xxiii,700 p. 28cm.ISBN: 9788174465429.Subject(s): Management | Marketing ManagementDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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HCC Seminar Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 6430-8 |
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| 658.8 KAE Electronic commerce a manager's guide | 658.8 KAE Electronic commerce a manager's guide | 658.8 KAE Electronic commerce a manager's guide | 658.8 KAM Marketing Management text and cases | 658.8 KAR The Rural Marketing Book | 658.8 KEG Global Marketing Management | 658.8 KEG Global Marketing Management |
Includes Index
Pt 1: Introduction to Marketing - Strategic Market Planning - Marketing Implementation and Control - Ethical and Social Issues in Marketing. Pt 2: Marketing Environment Analysis - Information System and Marketing Research - Measuring Market Demand - Consumer Behavior: personal and organisational - Segmentation, Targeting and Positioning. Pt 3: Product Concepts - New Product Development and Adoption Process - Branding, Packaging and Labelling. Pt 4: Marketing Communications - Advertising and Sales Promotion - Personal Selling - Public Relations and Publicity - Direct Marketing. Pt 5: Marketing Channels and Physical Distribution - Wholesaling and Retailing. Pt 6: Pricing Concepts, Strategies and Price Setting Approaches. Pt 7: Product Life Cycle - Competition analysis and Strategic Opinion across PLC Stages. Pt 8: Marketing of Services - International Marketing - Rural Marketing - Internet and Marketing
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