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International Marketing / by Philip R. Cateora and John L. Graham

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2003.Edition: 11th ed.Description: xxvi, 694p 28c. m.ISBN: 9780070528963.Subject(s): Management | Marketing | International MarketingDDC classification: 658.8
Contents:
Pt 1; An overview Ch 1- The Scope and Challenge of International Marketing Ch 2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch 3- History and Geography: The Foundations of Cultural Understanding Ch 4- Cultural Dynamics in Assessing Global Markets Ch 5- Business Customs In Global Marketing Ch 6- The Political Environment: A Critical Concern Ch 7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Opportunities Ch 8- Developing a Global Vision through Marketing Research Ch 9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Seminar Library General Stacks 658.8 CAI (Browse shelf(Opens below)) Available 7299
Books Books HCC Seminar Library General Stacks 658.8 CAI (Browse shelf(Opens below)) Available 7300
Books Books HCC Seminar Library General Stacks 658.8 CAI (Browse shelf(Opens below)) Available 7298

Includes bibliographical references and indexes

Pt 1; An overview Ch 1- The Scope and Challenge of International Marketing Ch 2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch 3- History and Geography: The Foundations of Cultural Understanding Ch 4- Cultural Dynamics in Assessing Global Markets Ch 5- Business Customs In Global Marketing Ch 6- The Political Environment: A Critical Concern Ch 7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Opportunities Ch 8- Developing a Global Vision through Marketing Research Ch 9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan

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