Fundamentals of Marketing Management / by Biswanath Ghosh
By: Ghosh, Biswanath.
Material type:
TextPublisher: Calcutta : Books And Allied (P) Ltd, 2001.Description: 328 p. 24c. m.Subject(s): Management | Marketing ManagementDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 Gh343 (Browse shelf(Opens below)) | Available | c10205 | |
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HCC Central Library General Stacks | 658.8 Gh343 (Browse shelf(Opens below)) | Available | c10500 | |
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HCC Central Library General Stacks | 658.8 Gh343 (Browse shelf(Opens below)) | Available | c10207 | |
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HCC Central Library General Stacks | 658.8 Gh343 (Browse shelf(Opens below)) | Available | c10208 | |
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HCC Central Library General Stacks | 658.8 Gh343 (Browse shelf(Opens below)) | Available | c10209 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 509-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 510-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 511-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 512-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 513-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 1272-7 | |
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HCC Seminar Library General Stacks | 658.8 GHF (Browse shelf(Opens below)) | Available | 1273-7 |
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Ch 1- Marketing Management - An Introduction Ch 2- Marketing Environment Ch 3- Buyer Behaviour Ch 4- Business Markets and Business Buyer Behaviour Ch 5- Marketing Research including Motivation Research Ch 6- Marketing Research for New Ventures Ch 7- Measuring and Forecasting Demand Ch 8- Market Segmentation, Targeting and Positioning for Competitive Advantage Ch 9- Marketing Functions and Strategies Ch 10- Product Planning Ch 11- Pricing Product Ch 12- Communication and Promotion Strategy Ch 13- Advertising Ch 14- Personal Selling Ch 15- Relationship Marketing Ch 16- Channels of Distribution Ch 17- Rural Marketing Ch 18- International Marketing Ch 19- Cross Culture and Marketing Ch 20- Marketing and Society Ch 21- Direct and On-line Marketing Ch 22- Marketing of Services Ch 23- E-commerce: The Marketing in the Twenty-First Century
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