Taxmann's Mall Management : with Case Studies / by Abhijit Das
By: Das, Abhijit.
Material type: TextPublisher: New Delhi : Taxmann Allied Services (P) Ltd., .Edition: 2nd ed.Description: I- 10, 538p. 23.5c.m.ISBN: 9788174969880.Subject(s): Management | Marketing Management | Mall ManagementDDC classification: 658.87
Contents:
1. Retailing and Global Overview 2. Introduction to Malls 3. Pre-Development Process: Site Selection 4. How to Understand and Review a Commercial Lease 5. Introduction and concept of Tenant Mix 6. Introduction to Marketing and Marketing Planning 7. Maintenance Management - A Learning Glimpse 8. What Is Entertainment In Shopping 9. Shopping Centres: Macro Economic View Case Studies
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658.87 Co831 Marketing Channels | 658.87 Co831 Marketing Channels | 658.87 D26 Taxmann's Mall Management with Case Studies | 658.87 D26 Taxmann's Mall Management with Case Studies | 658.87 D26 Taxmann's Mall Management with Case Studies | 658.87 D26 Taxmann's Mall Management with Case Studies | 658.87 D26 Taxmann's Mall Management with Case Studies |
1. Retailing and Global Overview 2. Introduction to Malls 3. Pre-Development Process: Site Selection 4. How to Understand and Review a Commercial Lease 5. Introduction and concept of Tenant Mix 6. Introduction to Marketing and Marketing Planning 7. Maintenance Management - A Learning Glimpse 8. What Is Entertainment In Shopping 9. Shopping Centres: Macro Economic View Case Studies
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