Marketing Management / by Michael R. Czinkota and Masaaki Kotabe
By: Czinkota, Michael R.
Contributor(s): Kotabe, Masaaki.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt. Ltd., 2002.Edition: 2nd ed.Description: xxv, 598p. 26c.m.ISBN: 9812403663; 9789812403667.Subject(s): Management | Marketing ManagementDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 C998K (Browse shelf(Opens below)) | Available | c10821 | |
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HCC Central Library General Stacks | 658.8 C998K (Browse shelf(Opens below)) | Available | c10822 | |
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HCC Central Library General Stacks | 658.8 C998K (Browse shelf(Opens below)) | Available | c10825 | |
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HCC Central Library General Stacks | 658.8 C998K (Browse shelf(Opens below)) | Available | c10824 | |
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Books
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HCC Seminar Library General Stacks | 658.8 CZM (Browse shelf(Opens below)) | Available | 7145 | |
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Books
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HCC Seminar Library General Stacks | 658.8 CZM (Browse shelf(Opens below)) | Available | 7146 | |
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Books
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HCC Seminar Library General Stacks | 658.8 CZM (Browse shelf(Opens below)) | Available | 7144 |
Includes Indexes
Ch 1: An overview of Marketing Ch 2: Marketing Planning Ch 3: Understanding the Environment and the Competition Ch 4: Understanding the Buyer Ch 5: Marketing Research and Information Ch 6: Estimating the Market Demand Ch 7: Market Segmentation, Positioning, and Branding Ch 8: Product and Service Decision Ch 9: New Products Ch 10:Pricing Decision Ch 11:Distribution And Supply Chain Management Ch 12:Designing Effective Promotion and Advertising Strategies Ch 13:Direct Marketing, Sales Promotion, and Public Relations Ch 14:Selling and Sales Management Ch 15:The Future of Marketing Case Studies
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