Marketing Strategy / by O.C.Ferrell, Michael D. Hartline and George H. Lucas
By: Ferrell, O.C.
Contributor(s): Hartline, Michael D | Lucas, George H.
Material type:
TextPublisher: New Delhi : Vikas Publishing House, 2002.Edition: 2nd ed.Description: xxvi, 469p. 24.5c.m.ISBN: 9812431330; 9789812431332.Subject(s): Management | Marketing ManagementDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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HCC Central Library General Stacks | 658.8 F413 (Browse shelf(Opens below)) | Available | c10356 | |
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Books
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HCC Central Library General Stacks | 658.8 F413 (Browse shelf(Opens below)) | Available | c10357 | |
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Books
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HCC Seminar Library General Stacks | 658.8 FEM (Browse shelf(Opens below)) | Available | 7262 | |
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Books
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HCC Seminar Library General Stacks | 658.8 FEM (Browse shelf(Opens below)) | Available | 7263 |
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Includes Appendices, endnotes and Indexes
Ch 1: Strategic Marketing Planning Ch 2: Situation and Environmental Analysis Ch 3: SWOT Analysis: A Framework for Developing Marketing Strategy Ch 4: Market Segmentation, Target Marketing, and Positioning Ch 5: Developing Customer Relationships Through Quality, Value, and Satisfaction Ch 6: Product Strategy Ch 7: Developing a Pricing Strategy Ch 8: Distribution and Supply Chain Management Ch 9: Integrated Marketing Communications Ch 10:Marketing Implementation and Control Case Studies
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