Rural Marketing: Environment, Problems and Strategies / by T.P. Gopalaswamy
By: Gopalaswamy, T.P.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 2005.Edition: 2nd ed.Description: xv, 225p. 22cm.ISBN: 8125916172.Subject(s): Management | Maketing Management | Rural MarketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1794-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1795-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1796-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1797-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1798-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1799-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1800-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1801-7 | |
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HCC Seminar Library General Stacks | 658.8 GOR (Browse shelf(Opens below)) | Available | 1802-7 |
Includes bibliography and indexes.
1. Introduction 2. Rural Market Environment 3. Rural Demand and Rural Market Index 4. Problems in Rural Marketing 5. Marketing of Agricultural Inputs 6. Marketing of Consumables and Durables 7. Marketing of Agricultural Produce and Rural and Cottage Industry Products 8. Role of Financial Institutions in Rural Marketing 9. Role of Cooperative Institutions in Rural Marketing 10.Rural Marketing Strategies Case Studies: I. Shri Subramaniam Buys a Moped: TVS-50 II. Indradhanush Paint Limited III. Everwin Limited IV. Tiger on the Prowl
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