Marketing Research : tools and techniques / by Nigel Bradley
By: Bradley, Nigel.
Material type:
TextPublisher: Oxford : Oxford University Press, 2010.Edition: 2nd ed.Description: xx, 527p. 24cm.ISBN: 978019959735.Subject(s): Management | MarketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14426 | |
|
Books
|
HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14427 | |
|
Books
|
HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14428 | |
|
Books
|
HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14429 | |
|
Books
|
HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14430 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 BRM (Browse shelf(Opens below)) | Available | 5478-8 |
Browsing HCC Central Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
Includes glossary and index
Pt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox
There are no comments on this title.