Marketing Research : tools and techniques / by Nigel Bradley
By: Bradley, Nigel.
Material type:
TextPublisher: Oxford : Oxford University Press, 2010.Edition: 2nd ed.Description: xx, 527p. 24cm.ISBN: 978019959735.Subject(s): Management | MarketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 Br728 (Browse shelf(Opens below)) | Available | c14426 | |
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| 658.8 Br728 Marketing Research tools and techniques | 658.8 Br728 Marketing Research tools and techniques | 658.8 Br728 Marketing Research tools and techniques | 658.8 Br728 Marketing Research tools and techniques | 658.8 C998K Marketing Management | 658.8 C998K Marketing Management | 658.8 C998K Marketing Management |
Includes glossary and index
Pt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox
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