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Marketing management / by Philip Kotler.
By: Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India Private Limited, 2001.Edition: 11th ed.Description: xxix,706p.+I30p. 25.5cm.ISBN: 8178086549; 9788178086545.Subject(s): MARKETING OPPORTUNITIES | MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | COMPETETION | MARKET SEGMENTS | MARKET OFFERINGS | PRODUCT LIFE CYCLE | PRICING STRATEGIES | MARKETING CHANNELS | RETAILING, WHOLESALING AND MARKET LOGISTICS | INTEGRATED MARKET COMMUNICATIONS | ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS | ON-LINE MARKETINGDDC classification: 658.8 KOM
Contents:
Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs
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| 658.8 JAM Marketing management and human resource management [CBCS Semester - II] | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management |
Includes index.
Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs
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