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Marketing management / by Philip Kotler.
By: Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India Private Limited, 2004.Edition: 11th ed.Description: xxix,706p.+I30p. 25.5cm.ISBN: 8120320832; 97881203208333.Subject(s): MARKETING OPPORTUNITIES | MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | COMPETETION | MARKET SEGMENTS | MARKET OFFERINGS | PRODUCT LIFE CYCLE | PRICING STRATEGIES | MARKETING CHANNELS | RETAILING, WHOLESALING AND MARKET LOGISTICS | INTEGRATED MARKET COMMUNICATIONS | ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS | ON-LINE MARKETINGDDC classification: 658.8 KOM
Contents:
Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 K848 (Browse shelf(Opens below)) | Available | c10172 | |
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HCC Central Library General Stacks | 658.8 K848 (Browse shelf(Opens below)) | Available | c10176 | |
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HCC Seminar Library General Stacks | 658.8 KOM (Browse shelf(Opens below)) | Available | 6906 | |
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HCC Seminar Library General Stacks | 658.8 KOM (Browse shelf(Opens below)) | Available | 6905-0 | |
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HCC Seminar Library General Stacks | 658.8 KOM (Browse shelf(Opens below)) | Available | 497-7 | |
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HCC Seminar Library General Stacks | 658.8 KOM (Browse shelf(Opens below)) | Available | 498-7 |
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| 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing management | 658.8 K848 Marketing Management An Asian perspective | 658.8 K848A Principles of marketing |
Includes index.
Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs
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