Consumer Behavior / by Leon G. Schiffman and Leslie Lazar Kanuk
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type:
TextPublisher: New Delhi : Prentice Hall of India Private Limited, 2004.Edition: 8th ed.Description: xxii, 587 + C-34 + G-12 + I-21 p. 24cm.ISBN: 8120323505.Subject(s): Management | Marketing | Consumer BehaviorDDC classification: 658.8342 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8342 Sc32 (Browse shelf(Opens below)) | Available | c10164 | |
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HCC Central Library General Stacks | 658.8342 Sc32 (Browse shelf(Opens below)) | Available | c10165 | |
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HCC Seminar Library General Stacks | 658.8342 SCC (Browse shelf(Opens below)) | Available | 499-7 | |
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HCC Seminar Library General Stacks | 658.8342 SCC (Browse shelf(Opens below)) | Available | 500-7 |
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| 658.8342 SCC Consumer Behavior | 658.8342 SCC Consumer Behavior | 658.8342 SCC Consumer Behavior | 658.8342 SCC Consumer Behavior | 658.84 COM Marketing Channels | 658.84 COM Marketing Channels | 658.84 COM Marketing Channels |
Includes Notes, Glossary and Indexes
Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond
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