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Consumer Behavior / by Leon G. Schiffman and Leslie Lazar Kanuk

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: TextTextPublisher: Delhi : Pearson Education Pte.Ltd., 2004.Edition: 8th ed.Description: xxiv, 587 + C-34 + G-12 + I-21 p. 25.5cm.ISBN: 8129701979.Subject(s): Management | Marketing | Consumer BehaviorDDC classification: 658.8342
Contents:
Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Central Library General Stacks 658.8342 Sc32 (Browse shelf(Opens below)) Available c10179
Books Books HCC Central Library General Stacks 658.8342 Sc32 (Browse shelf(Opens below)) Available c10180
Books Books HCC Central Library General Stacks 658.8342 Sc32 (Browse shelf(Opens below)) Available c10181
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658.8342 Sc32 Consumer Behavior 658.8342 Sc32 Consumer Behavior 658.8342 Sc32 Consumer Behavior 658.8342 Sc32 Consumer Behavior 658.8342 Sc32 Consumer Behavior 658.8342 SCC Consumer behavior 658.8342 SCC Consumer behavior

Includes Glossary and Indexes

Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond

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