Fundamentals of Retailing / by K. V. S. Madaan
By: Madaan, K. V. S.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Education Pvt. Ltd, 2012.Description: xvii, 312p. 24 cm.ISBN: 9780070091498; 0070091498.Subject(s): Management | Marketing | Retail ManagementDDC classification: 658.87 | Item type | Current library | Call number | Status | Date due | Barcode |
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| 658.87 MAF Fundamentals of Retailing | 658.87 MAF Fundamentals of Retailing | 658.87 MAF Fundamentals of Retailing | 658.87 MAF Fundamentals of Retailing | 658.87 MAF Fundamentals of Retailing | 658.870954 BAR Retail management | 658.870954 BAR Retail management |
Includes Index
1. Basic Concepts of Retailing 2. Retail Development and Indian Scenario 3. Types of Retailers: Store Based Retail Format 4. Multichannel Retailing and Ownership Structures in Retail 5. Customer Buying Behavior and Retail Strategies 6. Measuring Financial and Operational Performance in Retail Business 7. Store Location and Site Analysis 8. Merchandising Procurement and Store Brands 9. Category Management 10.Pricing in Retail 11.Hiring and Managing Human Resources in Retail Organisations 12.Store Layout, Design and Visual Merchandising 13.Promotional Mix in Retailing 14.Key Store Operations and Inventory Management 15. Supply Chain Management and Logistics in Retail 16. Customer Retention: Customer Loyalty, CRM and Customer Service
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