Marketing management : global perspective, Indian context / by V. S. Ramaswamy and S. Namakumari
By: Ramaswamy, V. S.
Contributor(s): Namakumari, S.
Material type: TextPublisher: New Delhi : McGraw Hill Education (India) Private Limited, 2013.Edition: 5th ed.Description: xlv, 788 p. 28 cm.ISBN: 9781259026416; 1259026418.Subject(s): MANAGEMENT | MARKETINGDDC classification: 658.8Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | HCC Seminar Library General Stacks | 658.8 RAM (Browse shelf(Opens below)) | Available | 6428-8 | ||
Books | HCC Seminar Library General Stacks | 658.8 RAM (Browse shelf(Opens below)) | Available | 6429-8 | ||
Books | HCC Seminar Library General Stacks | 658.8 RAM (Browse shelf(Opens below)) | 2015 | Available | 8099-9 |
Browsing HCC Seminar Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
Includes Bibliography and Indexes
Part 1: Marketing Needs a Re-Calibration Ch 1- Marketing Needs Re-Calibration; Recognizing Value-Delivery as Marketing's Central Task Ch 2- Fundamentals of Marketing- Revisited Ch 3- Value Philosophy of Marketing Part 2: Marketing Environment - Global and Indian Ch 4- Analyzing the Marketing Environment Ch 5- Global Marketing Environment Ch 6- Marketing Environment of India and The Marketing Challenges Part 3: Developing Marketing Strategy and Marketing Plans Ch 7- Strategic Planning at Corporate Level and Marketing Planning at Business Level Ch 8 -Formulating Marketing Strategy Ch 9 -Marketing Strategy Varied Approaches Ch 10-Analysing Industry and Competition Ch 11-Building Competitive Advantages Part 4: Analyzing Consumers and Selecting Markets Ch 12-Consumer Behavior and Buying-Decision Process Ch 13-The Indian Consumer and the Consumer Market Of India Ch 14-Market Segmentation and Market Targeting with Value Orientation Part 5: Creating Value- Product Management Ch 15-Product Management- The Fundamentals Ch 16-Differentiating and Positioning the Market Offering Ch 17-Managing Brands and Brand Equity Ch 18-Creating Value Through Innovation and New Products Part 6: Delivering Value- Managing Distribution Ch 19- Distribution Logistics and Supply Chain Management Ch 20-Designing and Managing Marketing Channels Ch 21- Retailing- Perspective of the Retailer / Retail Chain Ch 22- Direct and Online Marketing Part 7: Capturing and Communication Value- Pricing and Promotion Ch 23-Pricing of Capture Value Ch 24-Integrated Marketing Communications Ch 25-Managing Advertising Ch 26-Personal Selling and Sales Management Ch 27-Customer Relationship Management Part 8: Supporting and Controlling the Marketing Effort Ch 28-Conducting Marketing Research and Forecasting Demands Ch 29-Marketing Control Part 9: Special Fields in Marketing Ch 30- Marketing of services Ch 31-Rural Marketing in India: Potential, Challenges and Strategies
There are no comments on this title.