International Marketing / by P.K.Vasudeva

By: Vasudeva,P.K.

Material type: Text

TextPublisher: New Delhi : Excel Books, 2006.Edition: 3rd ed.Description: xiii,628 p. 24.5cm.ISBN: 8174464956; 9798174464957.Subject(s): Management | Marketing Management | Marketing Management-InternationalDDC classification: 658.8

Contents:

Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 Retail Operations Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing

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Item type	Current library	Call number	Status	Date due	Barcode
Books	HCC Seminar Library General Stacks	658.8 VAI (Browse shelf(Opens below))	Available		2962-7

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Includes Glossary, Bibliography and Index

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