Consumer Behavior : Concepts and Application / by David L. Loudon and Albert J. Della Bitta

Includes Index

Part 1: Studying Consumer Behavior Ch 1- Introduction Ch 2- Understading Consumers and Market Segments Part 2:Environmental Influences on Consumer Behvior Ch 3- Culture Ch 4- Subcultures Ch 5- Social Class Ch 6- Social Groups Ch 7- Family Ch 8- Personal Influence and Diffusion on Innovation Part 3: Individual Determinants of Consumer Behavior Ch 9- Personality and Self Concept Ch 10- Motivation and Involvement Ch 11- Information Processing Ch 12- Learning and Memory Ch 13- Attitudes Ch 14- Changing Attitudes Part 4: Consumer Decision Process Ch 15- Problem Recognition Ch 16- Search and Evaluation Ch 17- Purchasing Process Ch 18- Post Purchase Behavior Part V: Additional Dimention Ch 19- Modeling and Researching Consumer Behavior Ch 20- Consumerism Ch 21- Organisational Buyer Behavior Case Studies