Marketing management / by Ranjan Saxena
By: Saxena, Ranjan.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2009.Edition: 4th ed.Description: xxix,883p. 24cm.ISBN: 9780070144910; 0070144915.Subject(s): MARKETING | MARKETING MANAGEMENTDDC classification: 658.8 SAM | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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HCC Seminar Library General Stacks | 658.8 SAM (Browse shelf(Opens below)) | Available | 6688-8 |
Includes index.
Market environment, Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing
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