Marketing management / by V.S. Ramaswamy and S Namakumari

Includes index.

Market environment, Global Marketing environment, Marketing environment of India, Marketing challenges in a liberalising and globalising India Competition analysis, Marketing planningm, Marketing research and information systems, Consumer behaviour, Organizational buying behaviour, Segmenting and targeting the market, Market mesurement and forecasting, product management, New product decisions, brand equity, Pricing decisions, Promotiondecisions, Advertising managemnt, sales promotion, personal asellinmgm, managing the sales force, managing the distribution function, Dierct marketing, Marketing strategy, Customer relationship management, Marketing organization, Marketing performance and control, Global marketing, Customer service, service marketing, Rural marketing