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Marketing management / by Philip Kotler : Analysis, planning, implementation and control
By: Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice-Hall of India Private Limited, 1991.Edition: 7th ed.Description: xxvi,756p. 25.5cm.ISBN: 0876926847.Subject(s): MARKETING OPPORTUNITIES | MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | COMPETETION | MARKET SEGMENTS | MARKET OFFERINGS | PRICING STRATEGIES | MARKETING CHANNELS | INTEGRATED MARKET COMMUNICATIONSDDC classification: 658.8 KOM
Contents:
Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Designing marketing strategies, Planning marketing programs, Organizing , implementing marketing effort.
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 K849 (Browse shelf(Opens below)) | Available | c7793 | |
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HCC Central Library General Stacks | 658.8 K849 (Browse shelf(Opens below)) | Available | c7794 | |
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HCC Central Library General Stacks | 658.8 K849 (Browse shelf(Opens below)) | Available | c7795 | |
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Books
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HCC Central Library General Stacks | 658.8 K849 (Browse shelf(Opens below)) | Available | c6913 | |
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Books
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HCC Seminar Library General Stacks | 658.8 KOM (Browse shelf(Opens below)) | Available | 5970 |
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Includes index.
Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Designing marketing strategies, Planning marketing programs, Organizing , implementing marketing effort.
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