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International Marketing / by Sak Onkvisit and John J. Shaw
By: Onkvisit, Sak.
Contributor(s): Shaw John J.
Material type:
TextPublisher: New york : Routledge, 2009.Edition: 5th ed.Description: xx,710 p.ill. 24.5cm.ISBN: 0415772613(hbk); 0415772621(pbk); 9780415772617(hbk); 9780415772624(pbk).Subject(s): Management | Marketing Management | Marketing Management-InternationalDDC classification: 658.8
Contents:
Overview of world business, World market environment, planning for international marketing, International marketing decisions, Financial decisions.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Seminar Library General Stacks | 658.8 ONI (Browse shelf(Opens below)) | Available | 3498-7 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 ONI (Browse shelf(Opens below)) | Available | 3497-7 |
Includes Index
Overview of world business, World market environment, planning for international marketing, International marketing decisions, Financial decisions.
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