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Marketing nuggets : Conceptual dimensions in marketing / by S Ramesh Kumar
By: Kumar, S Ramesh.
Material type:
TextPublisher: New Delhi : Vikas Publishing House Pvt Ltd, 1998.Description: xi,362p. 25cm.ISBN: 8125905383; 9788125905387.Subject(s): Marketing | Marketing strategy | Customer strategiesDDC classification: 658.8
Contents:
Changing marketing scenario, Product-marketing-brand linkages, Behavioural dimensions of marketing, Customer -oriented strategies.
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 K96 (Browse shelf(Opens below)) | Available | c10623 | |
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HCC Central Library General Stacks | 658.8 K96 (Browse shelf(Opens below)) | Available | c10624 | |
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HCC Central Library General Stacks | 658.8 K96 (Browse shelf(Opens below)) | Available | c10625 | |
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HCC Seminar Library General Stacks | 658.8 KUM (Browse shelf(Opens below)) | Available | 7251 | |
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Books
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HCC Seminar Library General Stacks | 658.8 KUM (Browse shelf(Opens below)) | Available | 7252 | |
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Books
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HCC Seminar Library General Stacks | 658.8 KUM (Browse shelf(Opens below)) | Available | 7253 |
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| 658.8 K849 Marketing management Analysis, planning, implementation and control | 658.8 K849 Marketing management Analysis, planning, implementation and control | 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 Ka151 The Rural Marketing | 658.8 Ka151 The Rural Marketing |
Includes bibliography and indexes
Changing marketing scenario, Product-marketing-brand linkages, Behavioural dimensions of marketing, Customer -oriented strategies.
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