Marketing management / by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain : Cases and concepts

By: Dholakia, Nikhilesh.

Contributor(s): Khurana, Rakesh | Bhandari, Labdhi | Jain, Abhinandan K.

Material type: Text

TextPublisher: New Delhi : Macmillan, 1978.Description: xiii,643p. 22cm.ISBN: 0333902750.Subject(s): MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | MARKET SEGMENTSDDC classification: 658.8 DHM

Contents:

Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	HCC Seminar Library General Stacks	658.8 DHM (Browse shelf(Opens below))	Available		R1369-7

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Includes index.

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