The Rural Marketing Book / by Pradeep Kashyap and Siddhartha Raut
By: Kashyap, Pradeep.
Contributor(s): Raut, Siddhartha.
Material type:
TextPublisher: New Delhi : Biztantra, 2009.Description: xxii, 354p. 26 cm.ISBN: 8177225588; 9788177225587.Subject(s): Management | Marketing | Rural MarketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 Ka151R (Browse shelf(Opens below)) | Available | c12724 | |
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HCC Central Library General Stacks | 658.8 Ka151R (Browse shelf(Opens below)) | Available | c12725 | |
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HCC Central Library General Stacks | 658.8 Ka151R (Browse shelf(Opens below)) | Available | c12726 | |
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HCC Central Library General Stacks | 658.8 Ka151R (Browse shelf(Opens below)) | Available | c12727 | |
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HCC Central Library General Stacks | 658.8 Ka151R (Browse shelf(Opens below)) | Available | c12728 | |
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HCC Seminar Library General Stacks | 658.8 KAR (Browse shelf(Opens below)) | Available | 3499-7 |
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| 658.8 Ka151R The Rural Marketing Book | 658.8 Ka151R The Rural Marketing Book | 658.8 Ka151R The Rural Marketing Book | 658.8 Ka151R The Rural Marketing Book | 658.8 Ka151R The Rural Marketing Book | 658.8 KAM Marketing management and human resource management [Sem - II] | 658.8 KAM Marketing management and human resource management [Sem - II] |
Includes Appendices, Glossary, Bibliography and Index
Ch 1:The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: The Rural Economy: A Reality Check Ch 4: Rural Consumer Behaviour Ch 5: Rural Market Research Ch 6: Targeting, Segmenting and Positioning Ch 7: Product Strategy Ch 8: Pricing Strategy Ch 9: Distribution Strategy Ch 10:Communication Strategy Ch 11:Innovation in Rural Markets Ch 12:Financial Services Ch 13:The Future of Rural Marketing
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