The Rural Marketing / by Pradeep Kashyap
By: Kashyap, Pradeep.
Material type:
TextPublisher: Noida : Dorling Kindersley (India) Pvt.Ltd., 2012.Edition: 2nd ed.Description: xxv, 301p. 27 cm 1 CD.ISBN: 9788131760352.Subject(s): Management | Marketing | Rural MarketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 Ka151 (Browse shelf(Opens below)) | Available | c13056 | |
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Books
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HCC Central Library General Stacks | 658.8 Ka151 (Browse shelf(Opens below)) | Available | c13057 | |
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Books
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HCC Central Library General Stacks | 658.8 Ka151 (Browse shelf(Opens below)) | Available | c13058 |
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| 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 K96 Marketing nuggets Conceptual dimensions in marketing | 658.8 Ka151 The Rural Marketing | 658.8 Ka151 The Rural Marketing | 658.8 Ka151 The Rural Marketing | 658.8 Ka151R The Rural Marketing Book |
Includes Index
Ch 1: The Call of Rural India Ch 2: Rural Marketing Environment Ch 3: Rural Consumer Behaviour Ch 4: Rural Marketing Research Ch 5: Segmenting and Targeting Rural Markets Ch 6: Product Strategy Ch 7: Pricing Strategies Ch 8: Distribution in Rural Markets Ch 9: Communication Strategies for Rural Markets Ch 10: Rural Services Marketing Ch 11: Marketing in Small Town Ch 12: The Future of Rural Marketing
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