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Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type: TextTextPublisher: New Delhi : Pearson education, 2011.Edition: 7th ed.Description: xxi,683p. 28cm.ISBN: 9788131759394.Subject(s): Marketing | Marketing management | Services marketingDDC classification: 658.8 LOS
Contents:
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Seminar Library General Stacks 658.91 LOS (Browse shelf(Opens below)) Available 6436-8
Books Books HCC Seminar Library General Stacks 658.91 LOS (Browse shelf(Opens below)) Available 6439-8
Books Books HCC Seminar Library General Stacks 658.91 LOS (Browse shelf(Opens below)) Available 6437-8
Books Books HCC Seminar Library General Stacks 658.91 LOS (Browse shelf(Opens below)) Available 6438-8
Books Books HCC Seminar Library General Stacks 658.91 LOS (Browse shelf(Opens below)) Available 6440-8

Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,

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