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Services marketing : People,technology, strategy / byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type:
TextPublisher: New Delhi : Pearson education, 2011.Edition: 7th ed.Description: xxi,683p. 28cm.ISBN: 9788131759394.Subject(s): Marketing | Marketing management | Services marketingDDC classification: 658.8 LOS
Contents:
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 6436-8 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 6439-8 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 6437-8 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 6438-8 | |
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HCC Seminar Library General Stacks | 658.91 LOS (Browse shelf(Opens below)) | Available | 6440-8 |
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| 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 LOS Services marketing People,technology, strategy | 658.91 RAS Services marketing | 658.91 RAS Services marketing | 658.91 RAS Services marketing |
Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,
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